Our latest white paper: How Nonprofits Should Fundraise to Survive the Next Wave of Covid-19

It has been over 6 months since Canada first entered into lockdown. Though restrictions are loosening, the coronavirus still exists and has affected countless small businesses across various industries. Many companies have been forced to close their doors, some with over 3 decades of history. It is the most significant global recession since the financial crisis of 2008. With the inevitable 2nd wave of infections looming in Canada’s near future, businesses and nonprofits could see another extended lockdown period. The coronavirus has left few industries intact, none more so than Canada’s nonprofit sector.

“In order to position ourselves well for the future, it is important for charities to develop a more entrepreneurial mindset by embracing change. This requires the ability to be flexible so we can move quickly and decisively to take advantage of new opportunities”

Janet Austin, CEO, YMCA Vancouver

In April, the Liberals announced more than $350 million for charities and nonprofits under the Emergency Community Support Fund, deferral for taxes, wage subsidy, and loans. However, according to Ontario Nonprofit Network’s survey of nonprofits, three-quarters, 75% of all surveyed, indicated they did not benefit from any provincial government Covid-19 related funding. Despite this cash injection and the various programs made available to nonprofits, this sector will still face one of the biggest challenges they’ll ever face ahead.

These are the circumstances in which Green Apple releases its latest white paper, Bridging Nonprofits and Technology. This whitepaper delves into historical data to determine what nonprofits can learn from previous crises like the Great Recession and 911. It also looks at how nonprofits have handled the initial pivot online for their fundraising strategy and its effectiveness. Finally, it emphasizes the role that technology can play in supporting nonprofits through the challenges ahead.

“We’re very worried that many of us will not survive this crisis, that we will not be able to support those who need us as we emerge, hopefully someday, from this COVID pandemic”

Dr. Samantha Nutt, Founder, War Child Canada

Through examining digital trends, donor behaviour in Canada and providing actionable insights for nonprofits, the white paper will be truly an asset to your organization in preparing for the challenges ahead.

So, what are you waiting for? Download Bridging Nonprofits and Technology!

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tHE FUTURE OF digital fundrasing

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